Evangelist Marketing, #1 on Amazon in Market Research category!
Great news from the irrepressible Alex Goldfayn, consultant to many fortune 500 companies, also known as “The Technology Tailor.” This week, thanks to lots of mentions in the blogosphere no doubt, his new book from BenBella rose on Amazon. Congratulations, Alex! –Joelle Delbourgo
MAIN STREET VEGAN, Victoria Moran with Adair Moran
Everything you need to know to eat healthfully and live compassionately in the real world. Holistic health practitioner Victoria Moran shares what she’s learned eating a plant-based diet for over thirty years, raising a vegan daughter and maintaining a 60 lb weight loss. Best of all, you don’t have to do it all at once. […]
Why Do Good Books Fail?
SOMEONE NEEDS TO TAKE THE BLAME–OR DO THEY? This morning, my twitter account featured a couple of posts from a well-known book publicist who bemoaned the fact that publicists are always blamed when a book doesn’t take off. She’s not alone. Editors and agents are also frequently fingered. Indeed, sometimes the entire publishing team that […]
THE BOOK CLUB COOK BOOK, Judy Gelman and Vicki Levy Krupp
From the creators of www.bookclubcookbook.com comes the second edition, fully revised and updated, featuring great eats from great authors and their books, perfect for any book club gathering. From Kathryn Stockett’s (The Help) Caramel Cake to Annie Barrows’ (the Guernsey Literary and Potato Peel Pie Society) Potato Peel Pie and Non-Occupied Potato Peel Pie to […]
HOW TO WIN AN ELECTION: An Ancient Guide for Modern Politicians, Quintus Cicero
In 64BC, when Marcus Cicero, the now famous orator and statesman, was first running for office as Consul, his brother, Quintus wrote him a letter about how to run a successful campaign. Marcus was an outsider to Rome and could use the advice. Now classicist Philip Freeman has translated the letter and added an introduction. […]
THE BEST LIFE LIST: Your Itemized Guide to the Good Life, Dee Dee Clermont
A woman’s guide to life’s essential questions and directions in one all-purpose guide to everything including: find the perfect gift, host an unforgettable party, kiss anxiety goodbye and beat a cold before it beats you. From your job, style, fashion, to all the secrets of living the good life, this wise and witty volume will […]
What do agents do all day?
What do agents do all day? The answer is, well, complicated. We think of agents as wheeler dealers, power brokers, talking tough and extracting large sums of money from publishers on behalf of their clients. There are occasional moments like this, and they can be fun. But the truth is that agents–at least effective ones–are […]
CONTENT IS CURRENCY: Developing Powerful Content for Web and Mobile, Jon Wuebben. Why do some websites succeed while others struggle? It is not only a question of having a good idea or finding an untapped niche. The answer is simple: content. When it comes to the internet, content is still king but knowing how to […]
RETIREMENT HEIST named one of the top business books of 2011!
We were thrilled to hear that CEO Reads has named Wall Street Journal investigative reporter Ellen E. Schultz’ expose, RETIREMENT HEIST: How Companies Plunder and Profit from the Nest Eggs of American Workers one of the best business books of the year in the “Finance and Economics” category. Congratulations, Ellen and the brilliant publishing team […]
EVANGELIST MARKETING: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t), Alex L. Goldfayn A step-by-step system for creating intensely loyal brand evangelists, so that companies large and small can maximize the potential of their products. Goldfayn, “The Technology Tailor” advises some of the world’s biggest brands.