How to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your business―all for little to no cost
The explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging
tools for cutting through that noise is being a guest on podcasts, or “podcast guesting.”
Michelle Glogovac, aka The Podcast Matchmaker™, knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts (McGraw-Hill, January 2024), she teaches you how to:
● Create unique speaking topics without being generic
● Define your ideal audience
● Design branded media kits
● Establish your expertise and knowledge
● Share yourself freely without resorting to sales tactics
● Tell compelling stories
● Repurpose your interviews into evergreen marketing content
● Turn every interview into a valuable business opportunity
There are more than two-million podcasts, out of which 500,000 host expert guests―a huge opportunity for leveraging a free and robust marketing tool―if you have the know-how.
With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential.
Michelle Glogovac’s warmth, compassion, inquisitive nature, and helpful demeanor are written throughout her book. Told like advice from a good friend, How To Get On Podcasts will become the ultimate source for anyone looking to grow their audience. A fabulous and fun read from a mover and shaker in the podcast space. I’ll be recommending this right and left!”
—Zibby Owens, host of Moms Don’t Have Time to Read Books
“Every author in America needs this book.”
—Leigh Stein, author of Self Care
“Got a story? Ready to share it? Michelle Glogovac delivers a road map to help you go from wanting to be a podcast guest to getting booked regularly.”
—Meaghan B Murphy, author Your Fully Charged Life
Michelle Glogovac, aka THE Podcast Matchmaker™, is an award-winning podcast publicist and host of the My Simplified Life podcast. She matches her clients with the perfect podcast hosts and teaches them how to share their story, vision, and expertise in ways that generate new business opportunities. Michelle speaks on a variety of topics, including PR, entrepreneurship, and life lessons and has interviewed and worked with Emmy Award winners, international bestselling authors, advocates and activists, and many other individuals. She is the founder and CEO of The MLG Collective®, a podcast public relations agency.