Mobile Influence hits the stores in China!
Three cheers for the Chinese (Simple) edition of Chuck Martin’s MOBILE INFLUENCE which was published this week by Cheers Publishing. Reports are that the book hit #1 on Amazon China on pub day! Congrats to Chuck and the good folks at Cheers for a job well done.
Martin
Chuck Martin The first screen, television, ushered in the age of Mad Men and allowed companies to communicate with consumers via carefully crafted messages that millions saw simultaneously. The second screen, the PC, allowed companies to provide service and information while receiving instant feedback. Now the third screen, the Smart Phone, is turning the company-consumer […]